Custom Content Factory - Blog Writing for Businesses
  • Home
  • Solutions
    • Article Writing Service
    • Blog Writing
    • Ebook / Whitepapers
    • Landing Pages
    • Press Release Writing
    • Social Media
    • Website Copywriting
    • Video Production
  • Portfolio
  • Full-Service Plan
  • Blog
  • About Us
    • Careers
    • FAQ
    • Partnership
  • Contact Us

THE CREATIVE CONTENT BLOG

How to get your blog to stand out from the crowd

28/4/2015

0 Comments

 
Picture


So you have a blog, it’s been around awhile, and you’ve gotten comfortable with publishing excellent content regularly. You take care to write well. You add images, format the post well, and do as much SEO optimization as can be expected from someone who isn’t an expert. You’ve built yourself a small audience, but still you wonder how to get your blog noticed so it can go from being a clichéd sideline to something that actually matters.

It’s not easy but it’s not as impossible as it seems.

Read More
0 Comments

Copywriting - Headlines that grab your readers' eyeballs...

28/4/2015

0 Comments

 
Headlines


As a copywriter, headlines are some of the most important words you write. They are so important, in fact, that if you spend more time copywriting headlines than you do the articles that go with them, you are probably doing it right.

It is easy to see why. In our connected world, we see thousands of headlines every day. Every blog post, e-mail, social media update, and every article in every newspaper and magazine begins with a headline. The competition for attention is steep.

Read More
0 Comments

New Trends in Online Marketing That You Need to Know

27/1/2015

0 Comments

 
Picture
Everyone has a Facebook page, why is yours special? Before 2010 having a Facebook page with a few likes was all it took to see who was engaging your brand. Well not any more. Creating silo pages for customers to land on does nothing more than take up digital real estate. You need to fill your pages with content that leads customers through an incentive loop. Read this, click this, share this, buy this. Each point of the loop should be more engaging than the last. Ideally, ending in a sale.
Create an Incentive Loop

Every couple months a list of new marketing trends tends to go viral. Why? Simple. Consumers are constantly looking for new ways to engage businesses. All you have to do is give it to them. This list of online marketing trends are a must in today’s crowded digital marketplace.
The Era of Mobile is Upon Us
With 90% of adults using mobile devices, it is safe to say that mobile is the first place customers encounter your content. If you haven’t already, it’s time to build a dedicated mobile site or update your old one to be responsive. If a customer looks for you on their smart phone and the page fails to load, you just lost a customer. Spend some time with your web developer or use a template from Wordpress or Squarespace to get your site updated and mobile ready.
Facebook is Taking Over Video Content
To no one’s surprise, Facebook has stepped up their video ad game. Facebook is quickly stealing the video ad market from long-time champion Youtube. How? By providing easily integrated tools, free “call to action” buttons and better formats for advertisers. If you’re ready to start video marketing on Facebook remember to keep it short, include a strong call to action and create shareable content. Don’t worry, all it takes is a smartphone to make a decent video.

Read More
0 Comments

Is guest posting still a valid online strategy?

11/11/2014

0 Comments

 
Picture
Online marketers often rethink their strategy, especially in terms of marketing efforts that might be outdated or no longer providing the results they need. With so many changes in technology, the online marketplace and competitor strategies, it might be time to review your own marketing efforts to make sure that you are still on the right track and set up for online success. 

Google’s Matt Cutts posted on his personal blog that webmasters should no longer use guest blogging as a way to gain links. And if you do accept a blog post from a writer, make sure that it was written by someone you are willing to vouch for in terms of credibility and quality. Cutts’ statement made SEO agencies quite worried. And the question over the success of guest posting remains an important one. 

Read More
0 Comments

8 common blog writing mistakes 

9/11/2014

0 Comments

 
Picture
This is perhaps one of the most common errors in blog writing. Run-on sentences might be something that writers have heard of before, yet they continue to make this mistake. A run-on sentence refers to a sentence that connects two independent clauses together inappropriately. What exactly is an independent clause? Quite simply, it refers to a complete subject and a complete verb that can stand on its own as a sentence. So, in plain terms, you can refer to an independent clause as a sentence on its own. To avoid this mistake, do not connect two independent sentences together unless you can use a comma or a semi colon, or even a conjunction (for, but, and, or, so).

Read More
0 Comments

How to write engaging blog posts by telling stories

28/10/2014

0 Comments

 
Did your readers fall asleep while reading your blog? 

You know whose fault it is – yours – but don’t worry – there’s a centuries-old technique that makes a blog post on how to do your taxes seem so awesome it invokes excitement.  Not only does it keep your reader awake, it keeps them coming back for more.
The story and you
Most of what you read about the process of writing great guests posts shares a common theme – content must be unique and compelling. In fact, some bloggers have gone so far as to consider it the golden rule. While I can’t argue with any of that, I can say there’s a worthy alternative approach:  Tell a Story. 
 
When you tell a story, you’re relating something in a way that resonates and connects.   It’s simple, unexpected, credible and it taps into our emotions.  This is the best way to grab a reader’s interest, especially someone with a very short attention span who quickly scans content on a smartphone looking for solutions to a problem.  

Great storytellers (and great bloggers) follow a narrative technique called the dramatic arc or more officially Freytag’s Pyramid. 

Read More
0 Comments

Write drunk, edit sober - developing your blog writing voice

9/7/2014

0 Comments

 
Picture

There are thousands... no...millions of bloggers out there. 

And yet, they all sound the same. 

Kinda boring, don't you think? As a reader, take a look at what blogs you spend the most time on and the places where you leave the quickest. 

If you were interested in healthy foods, would you spend more time reading someone who wrote like this:
 
" I made these a couple of weeks ago because I had a wicked craving for fish tacos and all I had on hand was shrimp. So I made a command decision: I made shrimp tacos.

It’s called troubleshooting! I’m good at it, but only if it involves food.


Put me in the desert and tell me I have to find my way out using my awesome sense of direction? Goodbye forever. Ain’t happening.


Did you know I can spin Marlboro Man around a thousand times with his eyes closed and with his eyes still closed he can point in any direction and determine whether it’s north, south, east, or west simply because it’s so embedded in his being?


Did you know I can spin around a thousand times with my eyes closed and throw up?I digress. Let’s move ahead with the tacos, okay? " 


From The Pioneer Woman

Or would you like to hang out at this blog:


Read More
0 Comments

3 Reasons Why Google+ is Important for your Blog Writing

1/6/2012

0 Comments

 
Picture
It’s time to forget about the old days of spammy link strategies and poor quality content. As a search consumer, you no  longer have to worry about going through hundreds of badly written articles and spam sites to find the one that gives you good information. 

Like Apple back in the early days, Google+ has its fair share of skeptics. Recently, a report from RJ Metrics was published indicating that, although Google+ has seen some solid user growth, engagement still lags far behind Facebook and Twitter. 

Google claims the report is skewed because of a small sample size and only publicly shared data is included. However, numbers aside, Google has made it clear that Google+ will play an important part in its continuous process to improve its search algorithm so that they can provide quality search results for their users. 

If you’re a blogger,  this is important. You cannot overlook the importance of social media and Google+ in your efforts to get more visibility and higher rankings. 

Here are 3 reasons why you should consider Google+ as part of your social media and content strategy...

Read More
0 Comments

2 lessons online marketers can learn from the Montreal student protests

30/5/2012

0 Comments

 
Picture
Photo Courtesy of Occupyportlandnews.com
The last few months have been an interesting time for the city of Montreal. Blocked traffic.

Molotov cocktails.

Smoke bombs in the metro.

Students being forced to not goto school.

Sounds like an uprising in a Third World country doesn't it? (Many people who live here sometimes consider Quebec to be a third world province, but we digress...)

It all started when students rose against the government over the increase in tuition prices, but, somehow degenerated into a protest against everything that the current provincial government stands for. Whatever you political affiliation, what is fascinating though, is how important social media and the internet plays in the keeping the movement alive.

And how the people and even the police have used social media to push its points and maintain communications. A few lessons can be learned from this event for online marketers and we've boiled it down to two:


1. Real-time social media monitoring is necessary in order to keep up with the latest trends.

The Quebec student strikes seem to follow a similar pattern: organize, gather, protest, disband and often repeat. In scale the protests are quite significant, but the most remarkable component is the organizational abilities of the students, amidst the Montreal Police’s valiant efforts to put them to a halt.

If it were not for social media, student protesters would never be able to effectively organize and communicate in such an effective manner. Through Facebook groups, status updates and tweets, everyone is aware of the most up to date information - in real-time.

It may seem obvious, but the student’s dependence on social networks is a glaring sign of today’s reliance on the most up-to-date information through social networks.

So, what's the lesson for the online marketer??

In relation to online marketing, today’s newest trends and success stories will stem from the ability to monitor and respond to emerging consumer sentiment online.

In order for companies to develop strong relationships with their clients, they need to be constantly monitoring the social networks that their customers hang out at. Just as the police are monitoring the same networks that the Quebec students are using and likewise, the reliance Quebec students have on these same networks to communicate with each other.

Within minutes, hundreds of thousands of Quebec students can be informed and unite; the same should be said for online marketers looking to cash in on new trends.

2.  Organizational mistakes or alterations can be amplified to have disastrous impacts.

The Charest government never thought that a $254/year increase in tuition fees would result such a massive uprising. Although small in monetary value, the scope of backlash has caught on to 83% of Quebec’s students. The protests show no signs of slowing and recently, the Quebec Minister of Education has resigned under the increased pressure of her duties.

The same could be said in the world of online marketing.

The ability of news and ideas to spread instantly means even small mistakes can have disastrous effects for companies.  Back in January, McDonalds tweeted the hashtag #McDstories in an effort to promote positive stories from their suppliers.

However, unhappy customers hijacked the hashtag, unveiling a wide variety of unpleasant experiences they’ve had - such as finding fingernails in their burgers. @SkipSullivan tweeted, “One time I walked into McDonald’s and I could smell type 2 diabetes floating in the air and I threw up. #McDstories”.

Within minutes a parade of similar tweets was sent around the twittersphere, all in criticism of the Golden Arches.

As news and ideas spread can now spread to hundreds of thousands in less than a second, organizations must be extra cautious regarding the messages they send out, and also the people they put in charge.
0 Comments

Nick Thacker - On how to be an awesome writer and live better!

8/5/2012

0 Comments

 
Picture
As part of our ongoing series on successful bloggers to answer the question - what makes a successful blog, we've interviewed Nick Thacker. He is the owner of Livehacked.com, a great blog for writers on how to achieve success in the publishing world.

1. Who is Nick Thacker?

I'm a creator. Writing books, blog posts, articles--or music, building businesses, or whatever--I enjoy the process of creating something from nothing. I've been an entrepreneur for around 7 years, most recently at LiveHacked.com, where I am trying to help people find out their inner passion for building and creating cool stuff, then find the confidence to "ship" it!

2. Why did you start Livehacked.com? How does Livehacked.com make money?

LiveHacked.com is part personal blog, part resource center for budding writers, entrepreneurs, and creators. Its target focus is "productive writing," "platform building through blogging," and "getting more done in a distracting world." The current stage it's in is solely as a content-center--the monetization will come through books and paid resources for people who like what's going on (for example, I'm just about finished with a book on creating a business plan for a blog by answering 101 "questions" about your passion and topic.).

The next stage will be community-driven: creating a tribe and launching a movement of people who want to engage and interact with others and create content out of it.

Eventually, I hope to roll out a publishing resource site for authors and bloggers--we'll see!

3. Why not a video blog? Or a podcast? What made you choose to write a blog?

Truthfully--quality control and consistency. I don't have good enough equipment to create high-quality video and do the lighting. I know I could do something simple with my MacBook Pro, but spending years doing A/V production in church sort of ruined my ability to accept that quality! If I do it, I don't want the quality to be a hindrance to the brand.

The consistency part is why I haven't done podcasting. I read and write all the time, so blogging is easy (or easier!). Podcasting, though, might be fun for awhile and then become a chore--I don't want to either be stuck producing a podcast that's not fun for me, or worse: produce something people can TELL I don't enjoy!

Both mediums are amazing ways to capture and exchange ideas, though--I hope to be able to incorporate them into my platform soon, but for now I'm sticking to my guns!

4. How do you come up with the content that meets your readers' needs?

The first thing I do is ask myself what I would want to read--is there a question I had (or have) that I can try to answer? If so, I'll do some research and write about it.

Second, I ask anyone who reads the site--if you sign up for the newsletter, I ask, "what are you struggling with?" (thanks to Derek Halpern for that AWESOME advice!), and then personally respond to the email, thanking them for their response. Then I try to help. If it's a question they ask ("how do I promote my book," or "how can I get people to read my blog?") then I can do some more research and provide an opinion. If it's a more intangible response, like "I'm struggling with getting started on my big projects," I might try to offer some insight based on what got me through the bigger projects, etc.

The last way to come up with content is to steal it! Not steal the actual content, necessarily, but to steal the subject matter or the idea: if there's a post a certain subject that's getting massive response, there's a good chance people want to read about that subject! If it's something I know about and have an opinion on that might help others, I'll write something on the same subject, or from another perspective, that explains a different aspect of it. That way, I'm not actually "stealing" anything--just writing on a topic I know is currently popular!

5. How long does it take to create a blog post for you?

I'll spend anywhere from 2 hours to upwards of 4, but the longer I spend on a post the more I tend to think it can better served in another format, like an ebook or course or something. Length isn't really the issue--I write quickly enough--it's the organization of my thoughts into a coherent format that makes sense, and finding the research/studies/images to support the post.

I have the exact same process for posts on LiveHacked.com as I do for guest posts--neither is "more important," and both are permanent, so I try to write equally in-depth stuff for other websites as I do for my own. The only difference is that I might try to leave a guest post more open-ended to get traffic to my site, and on my own site I'll end with a call to action ("sign up," "leave a comment," etc.)

6. What's your marketing strategy?

  1. Always add value. If it doesn't directly add value to someone's life, I probably won't put it in the rotation. Buying ads might generate traffic, but they won't "add value" for someone, and you'll pay a premium for less of a result. On the other hand, engaging and interacting with people through social media sites, guest posts, and email courses is cheaper and much more effective.
  2. I try to position myself and my blog in front of people the way I would want to see myself. If that didn't make sense, I try to pretend like I am my own target market--what would get me motivated? By that measurement, I don't respond as well to "free ebook!" as I do to "how can I help you?," so that's what I try to offer. Furthermore, I want to read highly actionable and immediately useful content--so that's what I create, no matter where it gets posted.
  3. Be consistently helpful. This is two things in one: be consistent, AND be helpful. So I'll consistently write for other blogs, consistently use things like Buffer to leverage my social media reach, and consistently try to add value to every connection I make with other people.

Those are the lofty, idealistic things you'll find in my marketing plan. Here are the things in my marketing "bag of tricks:"

  1. Guest post. It's free, positions you in front of the perfect audience, and is "evergreen" in the sense that as long as the blog is there, your content is pointing back to your site.
  2. Create an "In List" for social media interaction. We can't connect with everyone, even in our own niche. So we need to seek out the people we can directly and consistently affect and be affected by. For example, I have an In-List for Twitter: a private list of about twenty people who have audiences slightly larger than my own, and I promote their content and their stuff way more often. That means I'm going to be in their face much more often, but I'll be promoting THEIR stuff, not MINE, and they don't have a massive following, so they're not totally swamped by people shouting their name. By the time I want or need some help promoting my own stuff, they'll know my name, hopefully like me, and help me get the word out.
  3. Build cranes. I started with a newsletter list of 200 (personal and professional emails, none of which actually signed up! oops), and it sat stagnant for TWO YEARS while I did nothing.

In February, I relaunched my site as LiveHacked.com and focused on building a small "crane" that could build a small "platform." That meant I guest posted on some small blogs and urged people to sign up for my list--it grew to 250 by March.

In April, I focused on the next size up: a bigger "crane," that could help me build a bigger "platform." I wrote a bunch more posts, and sent people to my Fiction Writer's Guide to Writing Fiction 20-week free course. The results? I DOUBLED the signups in about two weeks, and am now focusing on the next biggest phase:

An even bigger crane--more posts, more content, more courses, and more books...

Basically, the crane/platform strategy is an exotic form of "start small." But it really works, and got me in the right mindset!

7. I noticed that you have a free course on writing a novel. Why's that?

I've always read fiction thrillers as my escape from the real world, and so I decided to write one awhile ago. I learned so much during the process--not just on writing fiction, but on goal-setting, productivity, and creation in general--that I thought it would be helpful to other writers as well. Half of my readership is made up of people who love to write, but can't get to "The End." The other half is people wanting to build something from nothing; to get noticed. Writing a novel may not help, but the tools I found and used certainly help me build other stuff as well!

And it's free because it's a crane--leading to a larger platform!

8. On Problogger, you mentioned that leaving comments on other blogs is a great way to drive traffic back, however, with Google disallowing any backlinks from commenting, is this still a good strategy?

I think it's a great way to develop the long-tail in your overall traffic strategy. Looking at Analytics data over the few years I've maintained my site, I see tons of incoming traffic from sites I've left an insightful, thoughtful comment on. Sure, I REALLY want to leave a comment on those sites that aren't rel="nofollow" or whatever, but I've had real traffic in the long run from people who clicked over from another site.

It's not something I'm going to recommend as an SEO tactic--there's just too much work involved for too little payout. But for overall traffic and engagement, absolutely. Plus, as a blog owner, I understand the feeling of getting a great comment on a blog post--so it's a way I can "pay it forward!"

"...I can bet that our current understanding of SEO won't be anything close to the future understanding of it--except that people like great content, and they want to figure out how to answer their questions and solve their problems..."

9. What is the best way to discover guest posting opportunities as a way to drive traffic back to your site?

I start by looking at the sites I already read! What works really well for me is to find a search bar on a site I read, and search for "guest post" on it. Many times I'll find a long-forgotten page detailing the guest-posting policy, or at least a contact form. I don't spend too much time seeking out sites I don't already read--it takes too long to get acquainted with the readership by commenting and interacting.

However, whenever I come across a site I love, I'll subscribe immediately and start the process of becoming a "regular reader"--and whenever I'm ready to guest post, I'll already have more of an "in" with the site owner.

10. Is guest posting one good way to create backlinks or part of a larger strategy?

Definitely part of a larger strategy; that of getting targeted readers. To me, there's no reason to focus only on SEO--my site will be successful by building long-term relationships with actual readers, not by generating traffic and clicks. Yes, the backlinks help--but they don't pay the bills.

11. What is your opinion on Google's action against blog networks such as Buildmyrank and others? How does it change your blog marketing strategy?

You know, it's upsetting that the Panda update and Google's recent actions have hurt certain "repository"-style websites. But if you build an entire business model around a proprietary algorithm that you don't fully understand nor control, how can you be expect to maintain the status quo at all? In all honesty, I've always focused on SEO as an integral part of an overall strategy, but nothing more. I'm focusing on capturing long-term readers, and whether or not a backlink increases my external SEO or not, it definitely increases the chances someone will find LiveHacked.com!

Google has a stranglehold on the entire Internet currently, but it won't last forever. I have no idea what it's going to look like ten years from now, but I can bet that our current understanding of SEO won't be anything close to the future understanding of it--except that people like great content, and they want to figure out how to answer their questions and solve their problems.

If we can help them do that, it won't matter what Google or any of the other search engine players decide to do.


Picture
12. What are some of the mistakes that people do in promoting their blog?

I can answer this one very well, because I've made most of the mistakes! First, thinking that the online world is any different than the offline world in terms of what people want. They want engagement and relationship, NOT self-promoted hype and hyperbole.

Second, I made a big mistake when I first started in online marketing by trying to offer what I thought people wanted, rather than what I was passionate about. The result was a quick level of growth, then a plateau after I lost interest, then a decline.

A third mistake is trying to do a little of everything. The web makes it easy to try so many new things in promoting our work, but that doesn't mean we should. It's great to explore the traffic strategies to see what works, but we can quickly become spread too thin and fizzle out. Instead, it seems like focusing on a few or a handful of proven growth strategies and sticking with them for some time would be the best long-term strategy.

13. Where do you see Livehacked.com in the future?

Planes, trains, and spaceships, entire branded theme parks, and becoming a household name. No, really--I hope LiveHacked can grow, for sure, into something that more people can get use out of. Everyone has a "big project" or "lifelong dream" that they're completely and totally capable of accomplishing, but for whatever reason, don't.

I want LiveHacked.com to become the site that helps people figure out what that reason is, and get over it. Eventually, I see LiveHacked moving from a personal blog to more of a community-driven publishing and content-creation project. We'll see!

0 Comments

Top Health and Fitness Blogs to Follow

7/5/2012

0 Comments

 
Picture
Here at CustomContenFactory.com, when we’re not writing cool articles, creating ebooks or working on cool things, we’re checking out some awesome blogs! Today, we're bringing some of our favorite health blogs that you could learn from... Take a look:

Ben Does Life
Ben Davis' story is one of challenge and inspiration. On 2008, Ben made the decision to start changing his life around on a promise to his grandmother. A few years later, he has lost 120 pounds, finished marathons and competed in an Ironman. He not only has won his battle over obesity, but also his was against depression. This blog is an example of a man who's living life to the full.

Primal Toad
Primal Toad is written by Todd Doesnberry who focuses on the Paleo Diet, a form of nutrition that goes back to the caveman days - only lean meats, fruits and vegetables. No Bread or flour-based products. The recipes that he lists are great and cheap to make..  We highly recommend the Chocolate Cinnamon Malt Smoothie!  He provides some great information on how to live in a smart, scientifically accurate way to optimal health.

StrongLifts
StrongLifts is all about weight training. If you're a fitness freak, take a look at this site for tips and tricks on how to up your strength. It has a large and vibrant community that supports and encourage each other to get stronger.  The site contains dozens of  guides and instructions on how to live a healthy life including suggestions on nutrition.

Fit Bottomed Girls
Everything you want to know about health, fitness, nutrition and leading a healthy, balanced life for women. They've won awards for their writing and knowledge put on the website. A site filled with great information that can make a difference in your life!

0 Comments

4 Links that will help you become a better blogger

1/5/2012

0 Comments

 
As writers, we love anything related to content marketing and writing, which is why we've compiled a list of great content tips and articles from around the web... Check it out:
  • 27 awesome ways to get people to listen to you
  • 3 tips for increasing your content productivity
  • 12 important steps bloggers should never forget
  • 10 must have templates for content marketers
If you want to learn more about content marketing and blogging, subscribe to our RSS feed above!

27 awesome ways to get people to listen to you
As a blogger or content marketer, not only do you need to create and maintain your editorial schedule, but you also have to do some blog marketing. This involves commenting on other sites, doing guest blogging, promoting your posts and connecting with others through social media. All this is tough to maintain over a period of time. This article shares a few ways how to get your readers to listen to you... 

3 tips for increasing your content productivity
Being productive in your blogging is a problem that many online marketers have. Your success in blogging is dependent on being consistent, organized and relevant. This article outlines how you can produce quality content frequently.

12 important steps bloggers should never forget
A blog is a great way for you to get your message out. However, if you're not showing up on Google and your traffic is low, make sure that you follow these steps.

10 must have templates for content marketers
Being organized is key in your content marketing strategy. These templates will help you clarify your vision and create an content map that will allow you to provide fresh, relevant content that meets your prospects needs.

0 Comments

Benny Hsu - How to start a blogging career and be happy

26/4/2012

0 Comments

 
Picture
Benny Hsu is the founder of the Get Busy Living Blog  and author of the Get a life that doesn't suck ebook.  He writes a great blog on personal development and how you can achieve your life goals. We interviewed him on how you can get started in blogging and live a balanced life...  

Who is Benny Hsu?

I'm 34 years old and I live in Florida. I have a regular job, but I have my passion in making iPhone apps and in blogging. 

What is your blog about? How did you start it?

My blog is about helping people bring out the best in them to live a better life. I started it in the beginning of 2011, but I actually had the domain for almost three years. I just didn't know what to write about so that's why I didn't start a blog earlier. Finally I found a topic, personal development, that I really wanted to talk about and knew I would be interested in it to write for a long time. 

When did you realize you made it as a blogger?

Well I don't think I've made it as a blogger yet (still shooting for the top), but I do remember my first post that went viral for me. It was a list post about 40 bloggers that were doing great things online. I got so many comments and retweets from it. Brought me a lot of recognition and new readers. 

Since then I would say being asked for an interview makes me realize I've done something right with blogging. 

How does your blogging career differ from your previous careers - especially in terms of life satisfaction?

It's much more satisfying. I love it. I could spend all day reading about blogging and working on my blog. It allows me to be creative which I love. I get to meet people all over the world. I get to inspire people and hear from people how much I've helped them. It's really rewarding. 

What were your challenges in starting the blog and how did you overcome them?

Getting readers was a big challenge. We always want more readers. We don't just want ten visitors a day. I overcame it by constantly commenting on other blogs. I would share other great posts. I would focus on writing content worth sharing. It wasn't an overnight success. I had to do everything a little at a time. 

How has your success as a blogger affected other aspects of your life?

It's given me more confidence. It's opened more opportunities that I would have never had before. I've been able to meet some amazing people. 

How did you grow and market your blog? 

I did it one step at a time. I did a lot of commenting on other blogs. It wasn't a quick "Great post" comment, but I took the time to really read their post and leave a good comment. I created a Facebook page and slowly got followers. Now Facebook is one of my top sources of traffic. I created a free ebook to give away and that's helped with gaining new readers. I love Twitter so I use that to share any new post. 

What are the most effective revenue generators for your blog?

Right now my biggest source of revenue is affiliate marketing. I'll promote products I trust to my readers and make a commission from them. 

Blogging takes a lot of work - how do you balance your life? 

I try to focus on only blogging when I have time. I try to not let other distractions bother me when I'm blogging. 

What would be the best advice for people new to blogging?

Just get started. Don't wait to be perfect before you start. Every A list blogger started as a beginner. Start now and focus on learning as you go. It's much better that way. 

What is your vision - where do you see yourself in the future?

I see myself as having a media empire. I love being an entrepreneur. I'd love to be in video, writing, speaking, and creating products. I'd share my experience and knowledge with others to help them perform at a higher level and make more money. 
0 Comments

Marketing tactics for driving traffic to your new blog

16/4/2012

0 Comments

 
You’ve just created a new blog for your website and have published a few great posts. And like the saying - if you build it, the readers will come. And so you wait for the rush. 

But nothing happens. 

So, now you're thinking, "What do I need to do to bring people to my blog?"  

And the answer is: People won't know your blog exists if you don't market it! Not only must you optimize your blog for the search engines, you should have also created a marketing campaign that will help bring visibility to your blog launch. 

Here are a few things that you can do to get the blog marketing ball rolling. 

  1. Get your blog syndicated  to all your social media streams: .Link your blog to your Twitter stream, Facebook page, your LinkedIn profile and any other social media platforms that your prospects hang out at. By doing this, your content gets posted automatically to all these platforms as soon as you publish a post on your blog. This is a great way to get visibility without spending any money. Also get heavily involved in LinkedIn, especially if your readers are there. Join LinkedIn groups, answer questions in the forums and network with your peers. 
  2. Submit to related blog directories: You should also submit your blog to blog directories.  Google regards these directories as having high page rank, and by being listed (and having a backlink to your blog) would help your organic SEO ranking and getting indexed faster. In many cases, if someone is looking for a blog like yours, there is a higher possibility that the directory will come up higher in the results. 
  3. Create an online press release and distribute it: Creating a press release and submitting it to a PR release submission service, not only  gets you potential visibility in front of reporters (especially if your press release is crafted well with a great hook) but also helps with your SEO ranking due to the backlinks that can be achieved once posted. 
  4. Send an email newsletter: Having an email list is gold in online marketing. In promoting your blog make sure that you mention that your new blog is up. In following newsletters, you can excerpt your blog posts to grab the attention of your subscribers. 
  5. Create a YouTube video: Videos are one of the best tactics to drive traffic, especially if you post a great one on Youtube. With Youtube's audience running at hundreds of millions with over 2 billion video views per day, it's something that you don't want to ignore.  Post the videos in your YouTube channel and cross-market it on all your social media platforms such as Facebook pages. Promote your videos by sending them the link to your email list.  
  6. Create multiple blogs to promote your content: Use sites like Tumblr, Posterous, Disqus, Weebly to create mirror blogs that reflect a specific content category. You can post excerpts with links back to your main blog or your social media sites. 
  7. Interview and feature experts in your industry:  By interviewing industry experts you provide readers an opportunity to gain knowledge and expertise they wouldn't have been able to have access to. This makes  your blog a resources that they would keep coming back to. Ask interesting and insightful questions that help your readers gain new knowledge.    
  8. Comment on other blogs in your industry:  You can start commenting on other blogs that focus on your industry. However, make sure that you comments are detailed and relevant to the blog post. Don't just put a general comment. Take the time to make an insightful and detailed feedback. This will always grab the attention of readers and blog writer.  It will also help you build your backlinks as people would follow your account back to your site.  
  9. Write some guest posts on other blogs: By writing great posts on other people's blogs, you will be able to not only build relationships with your peers, but also drive traffic back to your own blog. This builds your credibility and increases your reader and backlink network - especially if the blog you're writing for is well established.    
  10. Promote your blogs using PPC ads or even classifieds: Run some PPC ads using Google Adwords, Microsoft Bing/Yahoo or even on Facebook. This will help boost visibility of your blog depending on how deep your budget is. 


 
0 Comments

The benefits of guest posting on blogs

27/12/2011

0 Comments

 
Picture

A lot of people argue that of the goals of an online content marketing strategy is to support your link building efforts.  However, content marketing should be more than just a way to get link juice for SEO purposes. You should consider it as a way to build your brand - increasing your reach within your target market.  Here is why guest posting should be a part of your online content strategy. 

1. You get more brand exposure

If you have a popular blog, you know the speed in which buzz can be created from publishing a great post - controversial or not. When you write as a guest blogger on another site (or even have someone write on your site), not only do those readers get an unique point of view, they have access to new expertise that they couldn't have found themselves. 

Readers always look for fresh information and once they realize that they get great content, it's more likely that they will share the blog to others. By writing on other blogs as a guest poster, you are taking advantage of expanding your network and brand exposure by showcasing your expertise. You will have access to new readers and by engaging them, they will perhaps become your fans.    

2. Improving your website's SEO 

It doesn't matter if you guest post on another blog, or have someone post on yours, guest posting is not only a way to get more varied and interesting content but also helps with your own site's SEO. By posting on popular blogs, you get the opportunity to get your name on authority blogs, whose backlinks will provide you with some great link juice from search engines. Additionally, when readers find content that is interesting and informative, they tend to share it with others.  With traffic from guest postings, plus shares amongst readers,  you will receive targeted organic traffic.  Many SEO experts mention that receiving a high authority backlink from a guest post carry more weight from Google than the thousands of links received from article marketing or directory submissions. 

Remember that writing for your own blog is quite different from writing guest posts for others. You must not only be aware of the writing style of the blog but also make sure that your topic is related to readers' interests.  Take the time to write a great guest post as this will be your calling card to increasing your own blog's visibility. 

0 Comments

How often should you post content on your blog?

13/12/2011

0 Comments

 

We always get asked by our clients as to how often they should post content on their blogs... Our answer is that you should post frequently and consistently. Here is a great article with great data to back us up...  What is the best blog frequency...
0 Comments

Choosing a blog topic - The secret to never running out of things to say...

1/6/2011

0 Comments

 
Picture

You have been staring at your computer screen for hours, stumped. 

As a small business owner, you have to deal with unpaid invoices, inventory checks, vendor issues and on top of that, you have to promote your business and build relationships with your clients. So that's why you blog. 

But why is it so hard?! 

As an expert in your field you should know what topics are important for your clients...what their pain points are. But in the last hour or so, all you're doing is staring at a blank, white screen of your microsoft word document. 

Makes you want to throw that laptop through the window....Just take comfort that you're not the only one with this problem....

Learning to be chatty...

No, it's not from relaying the neighborhood gossip online... although it can help. 

It's by planning your editorial strategy and calendar weeks in advance. As real estate agents say, it's all about the location. Likewise, for content marketers  it's about planning, planning, planning. Here are the steps that you must take to never run out of things to write about: 
  • Research your customers and your competition
  • Know your sources
  • Create an editorial calendar
Start with the research

But don't just start listing random topics that come to your head...You wouldn't create a sales or marketing plan without doing some market research. So why would you do the same for a content plan?  Use the research to know:
  • your customer pain points, 
  • which sites do your readers goto for information,
  • compile a keyword / or keyphrase list that your clients type into search engines to find answers to their problems and keep it updated (more on this later).
  • research your competition - what topics are they writing about, is it popular? Are too many people writing about it?
Use Google trends and IceRocket to determine the popularity of certain blog topics, keywords and if they repeat over time. Armed with this information you will be able to know what interests your readers, how they get their information and what they are doing to solve their problems. Are there competitor sites that are not focusing on a particular topic? Learning about your competitors determines whether a particular topic would get lost in the noise or would get some visibility. 

Picture
Type in your competitor's domain name (red circle) and you will be able to see the keywords they are optimized for.




Research your competition and readers. 

As you can see, an important part of the editorial process is research. And a large part of the research is the information/search habits of your readers. If you are an experienced online marketer, you already know what tools you would use to compile a list of search terms that your readers use to find solutions to their problems. 

There are hundreds of tools out there but the simplest one is the Google keywords tool which will allow you to determine the keywords used by a particular site. So, if you want to quickly find out some of the keywords that your competitors are using, simply type in their domain and you would get a list of their keywords and phrases. Use these keywords to use as a foundation for your blog posts. 

Know your sources

You need to find an issue that hasn’t been beaten to death already by competitors or experts. If there’s only really one main issue at stake, give it a novel spin; zoom in on a detail; zoom out to put it in context – anything to keep things fresh and make people want to know more about. Spend the time to create a source list that will allow you to keep track of breaking topics:
  • Use Google Alerts: Get alert emails on key terms to find out who’s talking about what out there on the web. Using the keywords/keyphrase list that you have created earlier, run a few google alerts (blogs, news, websites) and see what comes up on a daily and weekly basis.
  • Use Twitter Search tools: Twilert, Trendistic, Twitter Search and search features built into Twitter tools like TweetDeck let you find out what’s tweeting.
  • Follow the top bloggers and news feeds: They know what’s happening in the industry. Interview the best experts and post them on your site.
  • Check out the competition: Not to copy them but to better position your content.
  • Commenting: See which of your blog posts get the most comments.
  • Use association websites: Take a look at various industry association conferences and see what topics the experts touch on.
  • Interview your customers: Ask your customers for stories and how they solved their problems using your service. Better yet, interview your customers' customers. 
  • Create an online survey: Use the data from surveys to create whitepapers and posts..
Creating the editorial calendar

The editorial calendar is a great way for you to beat writers block.  There are other benefits to creating an editorial calendar such as:
  • Increasing post quality
  • Time efficiency in posting research
  • Developing your content properly
Andy Wibbels has provided  an editorial calendar template that can help you keep track of your daily topics. Having a written plan also allows you to recognize and find potential topics whenever you come across interesting news and feel that you can add to it. 



 

0 Comments

    RSS Feed

    About us

    We are writers. And good ones at that. Not only do we love to write..we've decided to make a living out of it.

    In this blog, you will find information on online marketing, content, social media... and you will also find us celebrating other writers.


    Categories

    All
    Blogging
    Company
    Content Around The Web
    Content Planning
    Content Strategy
    Events
    Expert
    Generating Content
    Interview
    Journalism
    Landing Page
    Marketing Event
    Press Release
    Writing

    .

    Online Marketing
    Add blog to our blog directory.
LET'S CONNECT
Picture
Picture
Picture
ADDRESS: 
4650 Boul des Laurentides suite 425
Laval, Quebec, Canada, H7K 2J4
COMPANY

About Us
Our Story
How it works
Our Impact
FAQ
Blog
Careers
Contact Us
Privacy Policy
Terms and Conditions
Site Map
SERVICES

Article Writing
Whitepapers / Ebook
Web copywriting
Blog Writing
Online Press Release
Full-Service  Content Marketing Program
Partnership
WRITERS - APPLY HERE
CLIENT LOGIN
2014-2015 CustomContentFactory.com all rights reserved