Everyone has a Facebook page, why is yours special? Before 2010 having a Facebook page with a few likes was all it took to see who was engaging your brand. Well not any more. Creating silo pages for customers to land on does nothing more than take up digital real estate. You need to fill your pages with content that leads customers through an incentive loop. Read this, click this, share this, buy this. Each point of the loop should be more engaging than the last. Ideally, ending in a sale.
Create an Incentive Loop
Every couple months a list of new marketing trends tends to go viral. Why? Simple. Consumers are constantly looking for new ways to engage businesses. All you have to do is give it to them. This list of online marketing trends are a must in today’s crowded digital marketplace.
The Era of Mobile is Upon Us
With 90% of adults using mobile devices, it is safe to say that mobile is the first place customers encounter your content. If you haven’t already, it’s time to build a dedicated mobile site or update your old one to be responsive. If a customer looks for you on their smart phone and the page fails to load, you just lost a customer. Spend some time with your web developer or use a template from Wordpress or Squarespace to get your site updated and mobile ready.
Facebook is Taking Over Video Content
To no one’s surprise, Facebook has stepped up their video ad game. Facebook is quickly stealing the video ad market from long-time champion Youtube. How? By providing easily integrated tools, free “call to action” buttons and better formats for advertisers. If you’re ready to start video marketing on Facebook remember to keep it short, include a strong call to action and create shareable content. Don’t worry, all it takes is a smartphone to make a decent video.
Hire a Professional Writer
It’s been said once, and I’ll keep on saying it: Content is king. In order to provide engaging content catered to your brand, you need a professional writer. Luckily, there is a slew of them out there looking for contracts. Find a writer that specialized in your niche and set up a content schedule. Hiring a writer will keep your content fresh and relevant. Not to mention, a good writer will help customers recognize your brand voice, no matter what platform they find you on.
Personalize It
Customers are tired of click-bait and flashing banner ads. Instead, they want to hear a story. They want to buy into a brand that connects with them personally. Tell your story and make it personal. Drawing customers in with enticing content and a personal relationship will lead them to your products at a much higher conversion rate.
Find Your Demographic and Pay to Reach Them
Spend more money on advertising. In the early days of the web, small businesses could lock in on a niche and find cheap ad space. Now a days, the internet is a cluttered landscape. Paying to have your content at the top will directly increase your marketing efforts. Find out which platforms your users are engaging on and pay to be at the top of their feed. Your bank might cringe at first, but the pay out will prove its worth in the end.
RSS Feed
