Hoping my career was about to take off, I had a few options up my sleeve.
Many of my peers had landed jobs at investment banks, real-estate firms and major marketing agencies. I had good enough grades to do the same, but the corporate office was not for me. I am the entrepreneurial type, I wanted something different, I wanted to learn, and I wanted to learn fast.
It turns out the web is great place to do this. It is not only humungous but ever evolving. It was pounded into our heads at business school that “nothing is more constant than change”, a saying never more appropriate for the online world.
If I wanted to learn something useful, something that would stick with me forever, online marketing was a great skill to have, and to take with me for the long haul.
Here’s what I’ve picked up: