You only get a few seconds to make a good impression when a potential customer first visits your site. Your landing page needs to grab their attention right away. Effective landing pages are vital to successfully converting your potential customers into paying customers. However, it is not just the design of the page that matters; it's the content that matters most.
The question is…how do you make sure that your landing pages are doing what you need them to do? Most importantly, is your copy writing having a positive effect on your conversion rates or are you missing the opportunity to put your best foot forward to your potential customers.