Another survey by Atlas Onepoint, found that the average conversion rate when companies used their homepage as the destination for an advertisement or link was only 6 percent. However, companies that used targeted landing pages had almost double the conversion rate, with 12 percent of their visitors converting.
The following chart on the right indicates the effectiveness of a landing page by website objective. Almost across the board, it has been found that landing pages are valuable for all types of actions, including ecommerce purchases.
So, if you want a solid argument to create a dedicated landing page to convert your browsers, look no further than these stats.
At the least, you should optimize your core service pages on your website to target and convert browsers - either for lead generation or transactional opportunities.